The Chicago company, Phusion Projects, that manufactures the caffeine and alcohol energy drink called Four Loko’s has been given new rules by the Federal Trade Commission on how it can label and market its product. The drink known as Four Loko’s, has been banned in several states after reports that people who drank the beverage had to visit an emergency room. Some consumers have suffered severe consequences, even death.
Originally, the makers of Four Loko’s claimed that the 23.5 ounce can contained the alcoholic equivalent of one to two 12-ounce beers. They even claimed that it was safe to drink an entire can in one sitting. Research from a suit proved that the drink actually contained four to five beers’ worth of alcohol. A New Jersey man has sued Phusion Projects because he claims that the drink permanently damaged his heart. After drinking more than two cans of Four Loko last year he was rushed to the hospital and suffered heart arrhythmia. The FDA has since declared that alcoholic energy drinks are unsafe.